Take time to determine who is responsible for each piece of content and task them with the job of updating this content as time goes on. Assign ownershipĪ lack of accountability in an organization can spell disaster for your content management. This way, all parties within your organization will know where to go to get what they need for proposals. To decrease the amount of unused content in your organization, start employing a clear source (team drive, folder, etc.) for storage of all content. Today, 60-70% of content in B2B organizations goes unused.
Creating too many images, videos and written assets can lead to them getting tucked away on computer drives until they are no longer needed or used. We don’t sit back enough to think about the content we create. Since RocketDocs specializes in helping clients achieve business goals with team performance solutions, Dempsey took the time to emphasize these 6 virtues of content management that can create a perfect response and eliminate Content Chaos: 1. This required sales teams to go back and renegotiate new terms. A prime example of this comes from a RocketDocs client, who realized their agreed Scope of Work (SOW) contained out-of-date information. In conversation with Mimeo, Dempsey explains how Content Chaos exists when you are unable to locate the content you need, which causes slow, inefficient and incorrect responses to RFPs. This problem, according to Reanna Dempsey, VP of Customer Success at RocketDocs, is a result of a core inefficiency known as “Content Chaos.” One problem though: The content has inaccurate information about your company, which means your response fails to win new business. You talk to your sales department, gather content to include within your proposal, and eventually submit a carefully-crafted response. Imagine this scenario: Your organization receives a Request for Proposal (RFP) and you are the one tasked with completing the response. Empower your team with print on-demand technology.Įmpower your audience with the ability to order what they need.Įmpower your learners, encourage collaboration, and deliver content.
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